News

Since 2006, the Observatoire de l'art contemporain team has been making the most of its know how in the fields of Prospective, Training, Cultural Strategy, Cultural communications, private and public Order Management for artists.

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Brandelet & Partners - FIAC 2012 decoded

Forecasting and decoding | The Brandelet & Partners agency, specialised in the luxury goods sector, has called upon the Observatoire de l’art contemporain for its public relations promotional campaign, inviting six of their VIPs to the 2012 FIAC (international contemporary art fair).
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INSEEC - Master's degree in the Art Market and International Negotiation

Training | Within the framework of the new Master’s degree in the Art Market and International Negotiations, made available at INSEED and led by Anne Thoumyre, the Observatoire de l’art contemporain team is developing the curriculum for three modules : Marketing of the Art Market, the Contemporary Art Market and Contemporary Art.
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"La fontaine d'Aubigné" - Claudio Parmiggiani - Aubigné-sur-Layon in Anjou

Public procurement management | The village of Aubigné-sur Layon in Anjou invited Claudio Parmiggiani to produce a permanent piece of artwork as part of the enhancements being made to the Saint-Denis church square.
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Piverdie France

Contemporary art training | An expert consulting company, structured into international franchises, Piverdie is a benchmark in the flower economy. Contemporary art training as part of the Piverdie Master’s degree in Floral Art.
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Asian Now 2018 - Art Please! Service

Training | The Observatoire de l’art contemporain, a partner of Asian Now 2018, and its team Art Please ! were on the ground to decrypt the trends during this Asia-themed event. After many visits, the Art Please ! experts decoded Asian Now for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the Asian markets.
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Art Cologne 2018 - Art Please! Service

Training | The Observatoire de l’art contemporain was given the mission to 1) identify and bring together French collectors at Art-Cologne through a PR operation; and 2) to provide accompaniment for the collectors at the fair and on the VIP pathway during the preview via Art Please ! expert.
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Art Paris Art Fair 2018 - Art Please! Service

Training | The Observatoire de l’art contemporain, a partner of Art Paris Art Fair 2018, and its team Art Please ! were on the ground to decrypt the trends during this Swiss/French-themed event. After many visits, the Art Please ! experts decoded Art Paris Art Fair for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the Swiss and French markets.
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Visites Décryptage Tendances création et marché sur les foires partenaires de Ruinart

Prospective | Visites Décryptage Tendances création et marché sur les différentes foires internationales partenaires de Ruinart et mise en correspondance avec la politique artistique de la 1ere Maison de Champagne, spécifique et pérenne. Chaque année, Ruinart commande à un artiste une œuvre prenant sa source d’inspiration dans le domaine même comme les Crayères. En 2017, Sculpture de Jaume Plensa; en 2016, série photographique d’Erwin Olaf; en 2015, sculpture de Georgia Russel...
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Forum Entreprendre dans la culture - Art plastique, design et métiers d'art

TALK | Intervention de Nina Rodrigues-Ely, fondatrice et directrice de l’Observatoire de l’art contemporain à propos de l’Évolution du marché de l’art contemporain en France et à l’international.
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Art Cologne 2017 - Art Please! Service

Training | The Observatoire de l’art contemporain was given the mission to 1) identify and bring together French collectors at Art-Cologne through a PR operation; and 2) to provide accompaniment for the collectors at the fair and on the VIP pathway during the preview via Art Please ! ambassador Skall.
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Art Paris Art Fair 2017 - Art Please! Service

Training | The Observatoire de l’art contemporain, a partner of Art Paris Art Fair 2017, and its team Art Please ! were on the ground to decrypt the emerging trends during this Africa-themed event. After many visits, the Art Please ! experts decoded Art Paris Art Fair for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the African markets.
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ESSEC Beaux-Arts Club - Perspectives on contemporary art, between tradition and modernity

CONFERENCE | Talk by Nina Rodrigues-Ely, founder and director of the Observatoire de l’art contemporain, on the evolution and stakes of the 21st century contemporary art market through the lens of the market’s traditional systems, elaborated in the 20th century.
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ART TALK Project - SciencesPo Alumni

CONFERENCE | Talk by Nina Rodrigues-Ely, founder and director of the Observatoire de l’art contemporain, titled : “The art market in the digital era : new professional opportunities”. The conference will take place within the framework of the ART TALK Project, organized by the SciencesPo Alumni through its Culture and contemporary art club.
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The Observatoire de l’art contemporain’s Club

TRAINING | A club that will inspire your visionary spirit. Through the comprehension of the art market’s systems and a close interaction with artists, you will sharpen your vision on contemporary art.
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FIAC 2016 - Art Planeur Service

prospective | For FIAC 2016, l’Observatoire de l’art contemporain has conducted on the ground analysis of creative trends through its service Art Planeur for the agency Les Gens Paris and a group of luxury brand directors of communication.
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Nelly Rodi Agency - Prospective

Training | Nelly Rodi’s ART prospective content presentation for a workshop day with a client.
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Art Cologne 2016 - Art Please! Service

Training | The Observatoire de l’art contemporain was given the mission to 1) identify and bring together French collectors at Art-Cologne through a PR operation; and 2) to provide accompaniment for the collectors at the fair and on the VIP pathway during the preview via Art Please ! ambassador Skall.
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Les Gens Paris - Art Planeur Service

prospective | For Art Paris Art Fair 2016, l’Observatoire de l’art contemporain has conducted on the ground analysis of creative trends through its service Art Planeur for the agency Les Gens Paris and a group of luxury brand directors of communication.
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Art Paris Art Fair 2016 - Art Please! Service

Training | The Observatoire de l’art contemporain, a partner of Art Paris Art Fair 2016, and its team Art Please ! were on the ground to decrypt the emerging trends during this South-Korea-themed event. After many visits, the Art Please ! experts decoded Art Paris Art Fair for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the South-Korean markets.
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Communication Agency Les Gens - Jaeger-Lecoultre

Prospective | Contemporary art consultancy, participation in brainstorming sessions and follow-through on a publication project for luxury brand Jaeger-Lecoultre. Nina Rodrigues-Ely and Virginie Bertrand.
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Genes'Ink - Art to IoT project: From Creation To Creation

Cultural strategy | Genes’iInk is a start-up in the nanotechnology and printing sector, uniting groundbreaking businesses in an ambitious program to forge long-lasting links with the fields of art and creation.
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Drouot Formation - Les rendez-vous Café contemporain

Formation | Drouot Formation and the Observatoire de l’art contemporain offer a monthly breakfast decoding meeting at l’Adjugé - an open dialogue and discussion on a current theme or a prospective art market.
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Art Cologne 2015 - Art Please! Service

Training | The Observatoire de l’art contemporain was given the mission to 1) identify and bring together French collectors at Art-Cologne through a PR operation; and 2) to provide accompaniment for the collectors at the fair and on the VIP pathway during the preview via Art Please ! ambassador Skall.
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Art Paris Art Fair 2015 - Art Please! Service

Training | The Observatoire de l’art contemporain, a partner of Art Paris Art Fair 2015, and its team Art Please ! were on the ground to decrypt the emerging trends during this Singapore & Southeast Asia-themed event. After many visits, the Art Please ! experts decoded Art Paris Art Fair for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the Singapore/South-East Asia markets.
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UBTrends - Attraction des villes par l'art et la création - Conférence

Formation - Conférence | (Being Translated) Lors du Séminaire sur la prospective urbaine du 20 mars 2015 « En scènes les villes, quelles visions, quelles actions pour (r) éveiller les villes ? » organisée par UBTrends, Nina Rodrigues-Ely a apporté son expertise sur la question de l’attraction des villes par l’art ou la création.
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IFM - GFM Executive MBA - Conférence

Training | The Observatoire de l’art contemporain team took part in the IFM - French Institute of Fashion - GFM Executive MFA. A 2-hour conference constructed like an interactive workshop : an introduction to the editorial department at the Observatoire de l’art contemporain, case studies, discussions...
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Art Paris Art Fair 2014 - Art Please ! Service

Training | The Observatoire de l’art contemporain, a partner of Art Paris Art Fair 2014, and its team Art Please ! were on the ground to decrypt the emerging trends during this China-themed event. After many visits, the Art Please ! experts decoded Art Paris Art Fair for collectors, company heads, VIPs and fair partners. The Observatoire de l’art contemporain’s mission is to serve its clients by helping them to decode the key themes, catch onto emerging trends and understand the development of the Chinese and western markets.
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Art Cologne 2014 - Art Please ! Service

Training | The Observatoire de l’art contemporain was given the mission to 1) identify and bring together French collectors at Art-Cologne through a PR operation; and 2) to provide accompaniment for the collectors at the fair and on the VIP pathway during the preview via Art Please ! ambassador Skall.
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NESPRESSO AND YIA ART FAIR

EVENT COMMUNICATION | The Observatoire de l’art contemporain, a partner of rising fair YIA (Young international artists), has come up with a productive event for the NESPRESSO brand where content and meaning take centre stage. Named « Les brèves de l’art » , all artists and visitors to the fair are offered a coffee in exchange for a thought. In the NESPRESSO reception area, a large book contains an ever-growing collection of drawings and reflections. The artist Raphaël Denis illustrated the « Brèves de l’art » concept with the following remark : « we don’t have a Clooney, but we do have ideas ». The buzz surrounding this initiative has been felt on social networks.
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YUMP - MIX ART&MARKETING

Training | The Observatoire de l’art contemporain was invited by the Yump Academy to participate in Culture and Management with 21 « yumpers » : project leaders enjoying excellent training. « You are the creator of a business and a creator you shall remain ! «  was the guiding principle for Nina Rodrigues-Ely and Manuel Fialho who worked together to present a three-hour Art & Marketing Mix session based on detailed and multi-faceted practical case studies.
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Claudio Parmiggiani - Mapping an initiatory journey

Communication + public and private procurement management | Since 1975, Claudio Parmiggiani has been mapping out uncharted territory through his pieces, imbuing them with the spirit of the places in which they are located. The Observatoire de l’art contemporain maps the work, producing a digital collection archive as part of an on-going project, initiated and supervised by Nina Rodrigues-Ely.
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Pierredon - Claudio Parmiggiani

Commissionership | For the « Incontro » section of the 2012 Festival A-part, Claudio Parmiggiani has come up with a permanent piece in nature - « Luce, Luce, Luce » - at the Pierredon abbey, a private wine-growing estate at the heart of the Alpilles.
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Cutlog - International Artist Film Festival

Strategy | A Parisian contemporary art faire, cutlog is part of the international « off » dynamic and has been a key event for both emerging and confirmed artists for four years now.
This year, cutlog is developing a second international festival centred upon artist film in collaboration with the Observatoire de l’art contemporain.
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2011 Festival A-part

Cultural strategy | An international contemporary art festival in the Alpilles to accompany the Festival A-part, founded by collector Leïla Voight in 2010. A private, general-interest initiative.
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ISEE - Échos Directs Conference

Training | In partnership with Jacques Petit from Echos Directs, ISEE has organised a conference-debate on the topic of « the new corporate values ».
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French Federation of Women's Ready-to-Wear Clothing

Forecasting | As part of Oeil de la Mode, experts from the art and fashion worlds attended a round table session to reflect on the topic of « new imaginary landscapes » and how times of crisis are conducive to daring new moves and new forms of experimentation.
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"Overhauling fashion" - Paris Ready-to-Wear

Event planning and organisation | Working at Paris Ready-to-Wear from 2007 to 2010, Virginie Bertrand designed and put forward an innovative trend forum. The objective of this forum was to overturn the concept of the traditional pure fashion trend forums by creating a link between fashion and other creative spheres, in order to inspire other fields of inspiration. Commissioner - Alexandra Sénès.
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Aventures des toiles - "Artiste invité" label

Cultural strategy | The women?s ready-to-wear brand Aventures des Toiles - a pioneer in the Fashion & Art sector for 10 years - was never mentioned by the fashion media or opinion leaders, in spite of their in-house expertise. The « Artiste Invité » (invited artist) label has been thought up in collaboration with the MBV consulting agency in order to confirm the Fashion & Art concept and link the brand to the world of contemporary art.
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"Fashioning the future" - Paris Ready-to-Wear

Event planning and organisation | Set up by Paris Ready-to-Wear in 2009, this event was the chance to present a team of English photographers mixing artistic bias with technology. Supervisor - Virginie Bertrand.
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Marseille Museum of Contemporary Art - Julien Blaine Retrospective

Communications | Since the 1960s, poet, performer, artist and militant Julien Blaine, has been developing a polymorphous and cross-cutting practice which draws as much from poetry as from the visual arts.
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"Dutch Fantasy" - Dutch Institute

Communications | Within the framework of Paris Ready-to-Wear, a focus on a new generation of fashion photographers and Dutch illustrators. Commissioner - Cédric Morisset. Supervisor - Virginie Bertrand.
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"Air de Paris" - Rothschild Foundation

Event planning and organisation | Set up as part of Paris capitale de la création (Paris : design capital) in 2007, the Air de Paris event gathered seven designers mixing artistic codes with fashion and design. Commissioner - Philippe Blondez. Planning and organisation - Virginie Bertrand.
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CIVEUROP Foundation

Consulting and decoding | In order to create a History of European Civilisation, CIVEUROP has set about producing a cultural guide, interconnecting 80 large European cities. The OAC has drawn up portraits of two large French cities - Marseille and Lyon - as well as decoding and analysing their cultural policies.
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