Takashi Murakami Case Study
Art & Business | Contemporary artist Takashi Murakami, who originally studied Nihonga - traditional Japanese painting- at Tokyo University of the Arts, is nowadays considered the leader of Japanese Neo-Pop. Murakami’s market is underpinned by a brilliant organization; a complex ecosystem that evolves around the artist and combines art, luxury goods, diverse brands and animated films.
Murakami´s Pop affiliation
The 1990’s Japanese Neo-Pop movement was strongly influenced by unbridled modernization and Westernization, two models that shaped post-war Japan. Under the American occupation, the country assimilated the market economy’s codes and structure, while adopting a capitalist perspective on modes of production. This particular time in the archipelago’s history was characterized by a strong economic growth; it witnessed the emergence of a mass consumption society thus creating favorable conditions for the development of Pop culture.
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