Sign of change

Nespresso at the Paris School of Fine Arts

Art & Business | The Paris school of fine arts (ENSBA) is following in the footsteps of fashion (IFM) and design (ENSCI) schools with the productive sponsorship scheme and partnership established with Nespresso in 2013 for two years. Sponsorship-wise, the Palais des Beaux-Arts, an immense and prestigious exhibition space spread over two floors, has been entirely renovated. Partnership-wise, a series of creative calls for projects were launched among students for the chance to work on new brand products according to specific specifications. The first winner, Victor Vaysse, a third-year student in the workshop of artist-photographer Patrick Tosani, was selected to create a graphic image to adorn a bag for used capsules. In the same vein as the newly-introduced management classes, this productive partnership paves the way for new strategies to train not only artists but also professionally active designers.

Victor Vaysse, projet pour le sac de recyclage Nespresso, commercialisé en octobre 2013 © Nespresso/ Vaysse
1 / 2
Victor Vaysse, projet pour le sac de recyclage Nespresso, commercialisé en octobre 2013
© Nespresso/ Vaysse

Nina Rodrigues-Ely
Publié le 21/08/2013
Copyright © Observatoire de l'art contemporain - Tous droits réservés
Pour en savoir plus ou pour utiliser ce contenu, merci de nous contacter »

 

Suivez-nous sur FacebookSuivez-nous sur TwitterSuivez-nous sur LinkedInSuivez-nous sur InstagramContactSearch

Version française

Victor Vaysse, projet pour le sac de recyclage Nespresso, commercialisé en octobre 2013 © Nespresso/ Vaysse Victor Vaysse, projet pour le sac de recyclage Nespresso © Nespresso/Vaysse

Victor Vaysse, projet pour le sac de recyclage Nespresso, commercialisé en octobre 2013
© Nespresso/ Vaysse

« 1 / 2 » ×


©

×