Sign of change

Sales marketing at auctions

Art & Business | A digital marketing leader, Sotheby’s has taken another step forward by initiating curatorial storytelling for its September 2013 Contemporary Art auction in New York entitled « contemporary curated ». Four personalities from the worlds of business, luxury goods, writing and art have been invited to choose the pieces that inspire them and make a mark out of the 380 lots presented during the auction. Jason Rubell,Tamara Mellon, James Frey and Adam Fields have shared their views and spoken about their choices on a dedicated site which uses fashion magazine headings such as « seen by » and « through their eyes ». Total glamour.

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