NESPRESSO AND YIA ART FAIR
COMMUNICATION PAR L'EVENEMENT
COMMUNICATION PAR L'EVENEMENT | The Observatoire de l’art contemporain, a partner of rising fair YIA (Young international artists), has come up with a productive event for the NESPRESSO brand where content and meaning take centre stage. Named « Les brèves de l’art » , all artists and visitors to the fair are offered a coffee in exchange for a thought. In the NESPRESSO reception area, a large book contains an ever-growing collection of drawings and reflections. The artist Raphaël Denis illustrated the « Brèves de l’art » concept with the following remark : « we don’t have a Clooney, but we do have ideas ». The buzz surrounding this initiative has been felt on social networks.
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