Analysis out of the box

Contemporary art at the heart
of corporate strategy

Analysis out of the boxArt & Business | Art, and more particularly, contemporary art, is at the heart of the success of many corporate strategies and leading brands. The artist can throw new light on traditional, rational management, opening it up towards the « management of the immaterial » and creation, developing vision, senses, the imagination, emotion, desire, dramatization, innovation and originality : factors key to the success of brand management and corporate strategy.

Takashi Murakami © Vuitton
Takashi Murakami
© Vuitton

 » You need to be both poet and peasant » , Lindsay Owen-Jones

LOréal, Ricard, Chupa-Chups, Louis Vuitton, Château Mouton Rothschild, La Caixa and […]

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Takashi Murakami © Vuitton

Takashi Murakami
© Vuitton

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