Analysis out of the box

Contemporary art at the heart
of corporate strategy

Art & Business | Art, and more particularly, contemporary art, is at the heart of the success of many corporate strategies and leading brands. The artist can throw new light on traditional, rational management, opening it up towards the « management of the immaterial » and creation, developing vision, senses, the imagination, emotion, desire, dramatization, innovation and originality : factors key to the success of brand management and corporate strategy.

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