Case Study - Damien Hirst
Art Market | Today’s contemporary art market takes on board every aspect of globalisation ; the internet, new marketing techniques, new innovators. A complex ecosystem made up of different points of view, generating increasingly communicative approaches from artists who have begun to redesign their financial organisation, even going so far as to distance themselves from the galleries, traditionally the fulcrum of the market. Damien Hirst becomes a driving force in this new way of disseminating information and art, using strategies appropriated from the worlds of business and consumerism.
Warhol : a Mould breaking pioneer
Amidst the excitement of the sixties and seventies, the American market is driven forward by the iconic American dealer Leo Castelli; whose gallery becomes a meeting place for the American avant- garde. Andy Warhol breaks away with his own creative, financial and well connected organisation, the Factory, based in a loft in Manhattan. A microcosm in perpetual ferment, it combines in one place a whole range of creative activities, at once an art gallery, a film studio and cinema, a concert venue and a night club. It is populated by the jet set, superstars and collectors, all rubbing shoulders as equals, an unhinged underground melting pot which acts as part of the creative process. At the beginning of […]
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