Anything is possible for patrons
Contemporary Art | The Venice Biennial has become a strategic chessboard where the key design and market trends of the future become manifest. This year, in the face of private foundations, two exhibitions have set themselves apart through their unique characteristics and budget : the Prada Foundation is reinstating « live in your head, When Attitudes Become Form » , created in 1969 by Harald Szeemann, while the Pinault Foundation is reviving the fabulous world of Mitteleuropa with a colossal Rudolf Stingel installation in the Palazzo Grassi collection. Two patrons from the luxury sector; two predominant voices in the art world; two visions in an inverted mirror.
Patronage : art and the remarkable team up with luxury
Contemporary art has become a proven strategic tool in the luxury economy. Leaders must become visionaries through their connections in the art world or their artistic sensibilities and then share this spirit with the public through their ability to inspire and create extraordinary projects or artistic visions. Since 1995, Miuccia Prada and Patrizio Bertelli have taken on a pioneering role, transforming PradaMilanoArte - an exhibition space dedicated to contemporary art since 1993 - into a foundation. Bringing renowned curator of the Arte Povera movement, Germano Celant in as artistic director, the […]
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