Culture is the word at Louis Vuitton
Art & Business | For the past 15 years, luxury brands have infiltrated the worlds of art and culture to the point of becoming key players in this ecosystem. Through rejuvenation, communications or strategy, each luxury brand has incorporated or encoded contemporary art and made artists and design key to their brand. And in the new cultural landscape of luxury, the Espace Culturel Louis Vuitton culture zone has spent eight years developing a contemporary travel philosophy. We present an overview and in-depth analysis of a lesser-known aspect of luxury brands.
Louis Vuitton (LVMH group) « Art » Topography
Of the luxury fashion houses, Louis Vuitton currently has the best grasp of challenges inherent to art with a three-pronged general strategy :
- A General Arty Touch, fine-tuned during the Marc Jacobs’ era, intended to rapidly promote and consolidate the aging brand in the contemporary world. The Murakami or […]
You have 75% of the article to read ...
This article is free to read.
To continue reading it…
To our newsletter
Have you already subscribed to our newsletter?
Please enter your e-mail address