Analysis out of the box

Culture is the word at Louis Vuitton

Analysis out of the boxArt & Business | For the past 15 years, luxury brands have infiltrated the worlds of art and culture to the point of becoming key players in this ecosystem. Through rejuvenation, communications or strategy, each luxury brand has incorporated or encoded contemporary art and made artists and design key to their brand. And in the new cultural landscape of luxury, the Espace Culturel Louis Vuitton culture zone has spent eight years developing a contemporary travel philosophy. We present an overview and in-depth analysis of a lesser-known aspect of luxury brands.

Photo de la verrière (détail) © Fondation Louis Vuitton / Louis-Marie Dauzat
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Photo de la verrière (détail)
© Fondation Louis Vuitton / Louis-Marie Dauzat

Louis Vuitton (LVMH group) « Art » Topography

Of the luxury fashion houses, Louis Vuitton currently has the best grasp of challenges inherent to art with a three-pronged general strategy :
- A General Arty Touch, fine-tuned during the Marc Jacobs’ era, intended to rapidly promote and consolidate the aging brand in the contemporary world. The Murakami or […]

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Photo de la verrière (détail) © Fondation Louis Vuitton / Louis-Marie Dauzat Exposition Astralis 2014- Basserode, Via Lactea, 2012, Courtesy Galerie Martine et Thibault de La Chatre © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Børre Sæthre : Untitled [ Arches of Solaris ], 2014. Courtesy : Børre Sæthre & Galerie LOEVENBRUCK. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Charley Case, 2014. Courtesy : Charley Case. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Damien Deroubaix. Courtesy : Nosbaum & Reding, Luxembourg & Galerie In Situ / fabienne leclerc. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Damien Deroubaix. Courtesy : Nosbaum & Reding, Luxembourg & Galerie In Situ / fabienne leclerc. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- David Altmejd - The Mask Gallery, 2010. Courtesy : Collection FRAC Midi-Pyrénées, les Abattoirs, Toulouse & Andrea Rosen Gallery. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Jean-Luc Favéro, 2013. Courtesy : Jean-Luc Favéro. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Myriam Mechita - Les incendies volontaires ou le fracas de la proie, 2013. Courtesy : Myriam Mechita & Galerie Eva Hober. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Siobhan Hapaska. Courtesy Siobhan Hapaska. Photo © Pauline Guyon / Louis Vuitton Exposition Astralis 2014- Vidya Gastaldon. Courtesy Vidya Gastaldon. Photo © Pauline Guyon / Louis Vuitton Exposition Atérité. Je est un Autre 2012 - Gil Yefman Tumtum, 2012 © Pauline Guyon / Louis Vuitton

Photo de la verrière (détail)
© Fondation Louis Vuitton / Louis-Marie Dauzat

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