Post-Internet Generation
Contemporary Art | The term « post-Internet » is common in the English-speaking world. However in France and elsewhere, few recognise the reality within the term as it is characterised by paradoxes and contradictions. Firstly, this notion does not suggest that the Internet is finished, but on the contrary, that it has become so commonplace as to infiltrate reality. The distinction between URL - Unreal Life - and IRL - In Real Life - which previously distinguished between online or offline experiences, has thus become obsolete through the widespread use of what was until recently called the World Wide Web. We take a closer look at this phenomenon.
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Adham Faramawy, Vichy Shower, 2014, HD Vidéo
© Adham Faramawy
A label
The expression « post-Internet » was then adopted to denote a (very) young generation of artists influenced by the Internet but whose works are tangible. London and New York galleries in particular have seen increasing numbers of paintings and installations in digitally-inspired neon colours. It is no coincidence that these works appear in these financial market capitals. The use of a « post-Internet » -type label is also a proven strategy in the history of art : it allows groups to be formed in order to place them within a commercial reality. Thus qualified artists produce what would appear to be marketing simulacra at regular intervals. As it stands, the appeal seems boundless. As in pop art, it is often impossible to detect where […]
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