Centre Pompidou, cultural enterprise
Art & Business | Since taking over the presidency of the Centre Pompidou in 2007, ENA graduate Alain Seban has oriented the cultural institution toward business. His agenda’s four objectives - digitalization, mobility, delocalization, and globalization - now losing steam, assert a commercial logic, notably through exhibitions that attract mass audiences (790,090 visitors for Dali in 2012 and 546,229 for Lichtenstein in 2013) where the influence of patrons is increasingly important.
Centre Pompidou
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Digitalization
In a desire to bring together the digital revolution and greater access to museum collections, at the instigation of patrons Pernod Ricard, CGI and OVH, the poly-cultural establishment launched […]
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