Centre Pompidou, cultural enterprise
Art & Business | Since taking over the presidency of the Centre Pompidou in 2007, ENA graduate Alain Seban has oriented the cultural institution toward business. His agenda’s four objectives - digitalization, mobility, delocalization, and globalization - now losing steam, assert a commercial logic, notably through exhibitions that attract mass audiences (790,090 visitors for Dali in 2012 and 546,229 for Lichtenstein in 2013) where the influence of patrons is increasingly important.
In a desire to bring together the digital revolution and greater access to museum collections, at the instigation of patrons Pernod Ricard, CGI and OVH, the poly-cultural establishment launched […]
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