Analysis out of the box

Shopping centers and art

Analysis out of the boxArt & Business | From the beginning of the 20th century, department stores and art have crossed paths. Nowadays, shopping centers are going beyond sporadic initiatives by opening their doors to art, introducing exhibitions, collections and scenographic installations into the world of consumption. We offer an overview of the most significant cases, including observations on communication strategies, brands’ value diffusion and entertainment.

Médiacité © Courtesy of Ron Arad Architects
Médiacité
© Courtesy of Ron Arad Architects

Department stores, a history of luxury

Le […]

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Médiacité © Courtesy of Ron Arad Architects

Médiacité
© Courtesy of Ron Arad Architects

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