Communication and Market Strategy
Art Market | On 12th January 2012, a campaign of exhibitions was launched in all the galleries of the network of American seller Larry Gagosian dealing solely with the series of Spots Paintings that the English artist Damien Hirst has created since 1985.
This inaugurates an eventful year : a participation game to a wide public, the annotated catalogue of the Spots, an Ipad application dedicated to the Spots, a retrospective exhibition of the artist at the Tate Gallery, London, and another planned in Qatar. So many constituent elements of a worldwide offensive strategy aimed at maintaining its ratings in the private sector and affirming it on the highly competitive Asian market of the most expensive […]
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