Nespresso at the Paris School of Fine Arts
Art & Business | The Paris school of fine arts (ENSBA) is following in the footsteps of fashion (IFM) and design (ENSCI) schools with the productive sponsorship scheme and partnership established with Nespresso in 2013 for two years. Sponsorship-wise, the Palais des Beaux-Arts, an immense and prestigious exhibition space spread over two floors, has been entirely renovated. Partnership-wise, a series of creative calls for projects were launched among students for the chance to work on new brand products according to specific specifications. The first winner, Victor Vaysse, a third-year student in the workshop of artist-photographer Patrick Tosani, was selected to create a graphic image to adorn a bag for used capsules. In the same vein as the newly-introduced management classes, this productive partnership paves the way for new strategies to train not only artists but also professionally active designers.
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