Bologne - Shanghai, a fertile network
Art Market | The group Bologna Fiere, international leader in fair organization (cosmetics, fashion, architecture & construction, art & culture...), owner of Arte Fiera in Bologne, revamps its Shanghai contemporary art fair, founded in 2007 at the Shanghai Exhibition Center, opening up to the international market while essentially catering to a public of Asian collectors. The group is betting on its new director Guido Mologni, renaming its fair BolognaFiere Shanghai International Contemporary Art Exhibition. New director, new name and also a new concept for attracting new collectors with its CDP (Collector Development Program) that profiles, follows and educates a new generation of sought-after Asian buyers, all year long. Also, a strategic partnership with BICG (ButterflyIntegratedCommunicationGroup), the leading PR agency in the luxury and fashion sector in China, to grow its collector network - a market goal - by drawing on this newfound effervescence. To be continued.
SH Contemporary 2012 Ground Hall View
© DR
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