LACMA's 2.0 communication
Contemporary Art | Used for many years in the worlds of advertising and design, the detournement of art is getting a breath of fresh air from social media.
Captures d’écran du compte Snapchat du Lacma (lacma_museum)
© Lacma
Associating pop cultural references with works in its collection on Snapchat, LACMA has launched a veritable public relations campaign, version 2.0. Used by 71% of individuals under 25, according to a […]
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