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Miu Miu's Fashion & Art digital anticipation

Contemporary Art | With its Somebody application, Miu Miu racks up another point in the vast sphere of Fashion & Art collaboration, creating a communication platform of digital anticipation founded not on images but on real links.

Miranda July, Somebody, 2014 (still, featuring Athena Hunter and Lika Bosman) © The artist and Miu Miu
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Miranda July, Somebody, 2014 (still, featuring Athena Hunter and Lika Bosman)
© The artist and Miu Miu

The Fashion & Art strategy of the brand is built on commissions for short films that take as their subject the 21st century woman. Chapter 8 - Women’s tales #8 - is by artist/videographer […]

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Miranda July, Somebody, 2014 (still, featuring Athena Hunter and Lika Bosman) © The artist and Miu Miu Somebody - Miu Miu © Courtesy of the artist and Miu Miu Somebody - Miu Miu © Courtesy of the artist and Miu Miu

Miranda July, Somebody, 2014 (still, featuring Athena Hunter and Lika Bosman)
© The artist and Miu Miu

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