Ruth Benzacar, the gallery sets the tone
Art Market | Located in the Microcentro district for fifty years, the historic Ruth Benzacar Gallery is getting a breath of fresh air. Moving into an old industrial warehouse in the working class Villa Crespo district, the gallery undertakes a hybrid (re) establishment.
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ARQA - Ruth Benzacar Galería de Arte
© Fotografía: Javier Agustín Rojas
The codes employed are as much those of a young gallery as those of an internationally known one. On the one hand, it is not the opening of a new « branch » but indeed the complete transfer of all business to a new site. Galleries generally adopt a strategic change of location in a phase of innovation, where they seek cheaper rent and a growing audience. On the other hand, moving into an old industrial building is posible because of the artistic legitimacy […]
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