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Prada goes beyond the limits of Time

Art & Business | In line with its involvement in the world of visual arts and cinema, the luxury brand Prada commissioned the Oscar-winning American filmmaker David O. Russell to direct a short film in collaboration with the brand. Russell evokes Hollywood’s sublime imagery through Past forward, a 12-minute multi-platform film, which circulates online, in movie theaters, galleries and social media.

Past Forward, Allison Williams Lookback © Prada
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Past Forward, Allison Williams Lookback
© Prada

David O. Russell’s film overlaps cinematographic references that are engraved in the collective unconscious with a preponderant musical line that recalls the soundtrack of Alfred Hitchcock’s mythical Vertigo. It is worth remembering that, in 1999, Bernard Hermann’s composition had already inspired Scottish artist Douglas Gordon to produce […]

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Past Forward, Allison Williams Lookback © Prada Past Forward,Kuoth Wiel and Sinqua Walls © Prada Give me yesterday,Greg ReynoldsJesus Days, 1978-1983 © Greg Reynolds Give me yesterday, Izumi  MiyazakiHair cut, 2016 © Izumi Miyazaki

Past Forward, Allison Williams Lookback
© Prada

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