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Koons/Vuitton bag: a new co-branding scheme

Art & Business | Vuitton’s new line of bags Masters was designed by artist Jeff Koons, who appropriated the principle of museum-derived products and amplified it through four levels of co-branding in an unprecedented collaboration proposal.

Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton
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Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton
© Louis Vuitton

The luxury bag, which was conceived by Jeff Koons for […]

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Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton Masters les grands maîtres, 2017, Louis vuitton X Jeff Koons © Louis vuitton Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton © Louis Vuitton

Masters les grands maîtres, 2017, Jeff Koons X Louis Vuitton
© Louis Vuitton

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