Trend in sight

Mass Art

Art & Business | In the circuit of large European capitals, the signs indicate that contemporary art is entering into a mass men phenomenon spiral where marketing and cultural consumption are king and queen.

Ouverture de Marseille Provence 2013 , Capitale Européenne de la Culture © Patrice Terraz
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Ouverture de Marseille Provence 2013 , Capitale Européenne de la Culture
© Patrice Terraz

- The development policies of the great western museums are directed towards profitability : the objective is that of attracting new strata of the public, from children to adolescents, from the tourist to the senior citizen through the choice of essentially federative exhibitions and isolated participative events, in addition to cultural events like MP2013;
- Exhibitions in department stores like Bon Marché and […]

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Ouverture de Marseille Provence 2013 , Capitale Européenne de la Culture © Patrice Terraz Flashmob du rire en 2009 © Centre georges pompidou

Ouverture de Marseille Provence 2013 , Capitale Européenne de la Culture
© Patrice Terraz

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