An arty wind is blowing through the print media
Contemporary Art | While the print media has always maintained a visual approach in terms of art and designers since the almanac of Der Blaue Reiter in 1932 and the partnership with Richard Avedon at Harper’s Bazaar between 1945 and 1965, it reflects a trend that has reappeared once again against a backdrop of media crisis and digital revolution.
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Magazine Harper’s Bazaar
© Harper’s Bazaar
New creative possibilities are imbuing the pages of newspapers and magazines with an arty flavour in the hope of achieving an attractive originality and thus boosting sales. In order to counter the monolithic image of their publications, newspapers and magazines are revamping their iconography. Typography, layout and illustrations devised in partnership with creative teams or contemporary artists explain the increasing prevalence of art in the print media. In an ultra-competitive print media climate, this is a paradoxical approach highlights the desire to stand out and clear evidence of imitation : Libération, M le Magazine du Monde, L’Officiel Hommes and […]
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