Museums and social networks: a strategy of diversion
Art & Business | Social media are an omnipresent element of digital branding strategies and are increasingly integrated into the museum experience from a marketing angle. New behaviors emerge and modify the relationship between the visitor and the museum.
1 / 4
Léo Caillard, 2015, série ’’Art Game’’
© Léo Caillard
The development of the « social network » ecosystem as integral part of the museum experience is becoming essential for reputable international museums (Louvre, MoMA...) as much as for more modest institutions. A digital strategy emerges that consists not only in creating a virtual showcase for museum offerings, but also a 2.0 communication vector. LACMA’s use of Snapchat to associate pop-cultural references with photographs of works in the collection is one example. A generational discrepancy comes out of this carefully considered action, with 71% of application users under 25, according to a […]
You have 75% of the article to read ...
This article is free to read.
To continue reading it…
Subscribe
FREE
To our newsletter
Have you already subscribed to our newsletter?
Please enter your e-mail address
Read also
