(RED) Auctions - a charity sale that gathers the market’s powerful
Art Market | Since 2008, Sotheby’s organizes (RED) Auctions, a series of charity sales aimed at raising funds to support HIV/AIDS programs in Africa. The same guideline is followed in each edition, internationally renowned personalities (artists, designers, architects) are invited by U2 singer Bono to orchestrate charity sales based on the symbolism of the red color.
(RED) Auctions derives from the Product (RED) label, a brand created by Bono and Bobby Shriver, that operates through partnerships with companies such as American Express, Apple, Converse or Microsoft. The label’s profits are intended for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The first edition of (RED) Auctions, was held in February 2008 in New York, in collaboration with the Gagosian Gallery. With Bono and […]
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