Toiletpaper case study
Art & Business | Founded in 2010 by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, Toilet Paper does away with traditional magazine codes, creating an aesthetic language of troubling, trashy and quirky imagery. It has imposed a reference label on the world of luxury, fashion and trends, while developing by-product marketing and consulting partnerships with brands. We delve into an iconoclastic medium which embodies and explores the links between art and marketing.
An art medium-object
In the same vein as magazines such as Charley and Permanent Food, established by Maurizio Cattelan, […]
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