Art & Fashion connection: slowing down time
Art & Business | Fashion time is accelerating. A few years ago, Zara made waves with the frequency of its collections (between 8 and 12). Today, fashion designers for couture houses and luxury brands produce at least 6 collections.
This time-based problem raises questions regarding the cyclic nature of fashion (how to remain avant-garde? Not render banal one’s production?) and its spatial dimension related to globalization (how to avoid dissolving into an internationalization of taste?). Brands are responding by borrowing « art-time » in the form of the travelling exhibition. They reread their histories, reactivate their heritage and share their values through expressing their roots, reviving their founders and elective affinities, and transmitting the spirit of their creators... Fashion inserts itself into culture and inserts the brand along with it. The […]
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