J.M. Weston takes on Klein blue
Art & Business | Just as J.M. Weston opens its seventh Parisian boutique, in March the shoe manufacturer launched an original collection built around the iconic Klein blue - another step toward erasing the boundaries between art, fashion and luxury goods.
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Petite Vénus :
© Yves Klein, ADAGP, Paris, 2016 , © Photo James Bort
It’s the entire body of work of an artist that inspired J.M. Weston and its artistic director Michel Perry. With its reissuing of the famous Moc’Weston – the brand’s iconic 2014 moccasin – the manufacturer pays homage to Yves Klein, the 1950’s inventor of IKB (International Klein Blue), with a limited edition line of 1,500 men’s and women’s pairs. Turning an original work into a marketable product took two years of research, in close collaboration with Daniel Moquay (conservator, […]
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