The stakes in the online market
Art Market | With the explosion of communication technologies, the digital age has profoundly altered modes of promotion, transaction and diffusion in the contemporary art market in recent years. The online marketplace has become the norm for a new generation of buyers. Cartography of a trend that is as much a source of opportunity as of potentially radical change
The online market in figures
While it only represented $870 million in 2012 and $1.5 billion in 2013, the online market could exceed $3.6 billion in 2018. In relation to a total market figure of $65.82 billion in 2013 (according to the 2014 TEFAF Art Market report), it remains a modest portion, but one whose evolution is dramatic. The players in the art market are increasingly inclined to use the internet as an intermediary in their transactions. 59% of gallerists participating in the « […]
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