Trend in sight

The stakes in the online market

Art Market | With the explosion of communication technologies, the digital age has profoundly altered modes of promotion, transaction and diffusion in the contemporary art market in recent years. The online marketplace has become the norm for a new generation of buyers. Cartography of a trend that is as much a source of opportunity as of potentially radical change

Credit photo : Ruslan Grumble © Shutterstock.com
Credit photo : Ruslan Grumble
© Shutterstock.com

The online market in figures

While it only represented $870 million in 2012 and $1.5 billion in 2013, the online market could exceed $3.6 billion in 2018. In relation to a total market figure of $65.82 billion in 2013 (according to the 2014 TEFAF Art Market report), it remains a modest portion, but one whose evolution is dramatic. The players in the art market are increasingly inclined to use the internet as an intermediary in their transactions. 59% of gallerists participating in the «  […]

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Credit photo : Ruslan Grumble © Shutterstock.com

Credit photo : Ruslan Grumble
© Shutterstock.com

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