Deciphering, analysis, advise

Trend in sight

Expansion of the art press’s scope

Art & Business | The French press specialized in art is currently going through a process of reconfiguration. It evolves in response to the globalization and market complexification phenomenons, which lead to a multiplication of stakeholders, an increasing audience for exhibitions, auction records, etc… In this dynamic context, which is the result of a blooming arts economy, press titles build their own brand and function as consortiums. Their current challenge is to reach the art world’s new public.

The title’s visions and positions become more precise, the brands practice stretching and vary their platforms, using both the digital and paper options.