Trend in sight

Expansion of the art press’s scope

Art & Business | The French press specialized in art is currently going through a process of reconfiguration. It evolves in response to the globalization and market complexification phenomenons, which lead to a multiplication of stakeholders, an increasing audience for exhibitions, auction records, etc… In this dynamic context, which is the result of a blooming arts economy, press titles build their own brand and function as consortiums. Their current challenge is to reach the art world’s new public.

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The title’s visions and positions become more precise, the brands practice stretching and vary their platforms, using both the digital and paper options.

The Art Newspaper France : a shared international resource

Oddly, the latest actor to have joined the press market in France is not new to the arts media. […]

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