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MoMAR: pirating a Museum through augmented reality

Contemporary Art | In March 2018, the Jackson Pollock room in the New York City Museum of Modern Art (MOMA) was hacked; revealing how augmented reality has extended hacking to physical sites. On the website dedicated to this intervention one can read : “Welcome to MoMAR” the Museum of Modern Art Augmented Reality.

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The museum institution : a fertile territory for augmented reality pirates

We can access the MoMAR by downloading the MoMAR Gallery application on a smartphone. Once in the MOMA’s Jackson Pollock room, we can observe the virtual works which are superimposed on the master’s original works, through a phone screen.
The MoMAR’s first exhibition was entitled Hello, we’re from the internet (March 2 -May 10, 2018). It gathered works from eight artists, virtually superimposed on seven paintings physically exposed in the room.

With this method, artist […]

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