Ruth Benzacar, the gallery sets the tone
Art Market | Located in the Microcentro district for fifty years, the historic Ruth Benzacar Gallery is getting a breath of fresh air. Moving into an old industrial warehouse in the working class Villa Crespo district, the gallery undertakes a hybrid (re) establishment.
The codes employed are as much those of a young gallery as those of an internationally known one. On the one hand, it is not the opening of a new « branch » but indeed the complete transfer of all business to a new site. Galleries generally adopt a strategic change of location in a phase of innovation, where they seek cheaper rent and a growing audience. On the other hand, moving into an old industrial building is posible because of the artistic legitimacy […]
You have 75% of the article to read ...
This article is free to read.
To continue reading it…
Subscribe
FREE
To our newsletter
Have you already subscribed to our newsletter?
Please enter your e-mail address